Table of Contents
1
100
Advertising Law Tool Kit 13th Edition 2025
Be Prepared: Surviving an FTC Investigation
98-99
Be Prepared: State AG Inquiries
96-97
Be Prepared: Lanham Act Litigation
94-95
Website Accessibility Under the ADA and Local Laws
92-93
Understanding False Advertising Claims
90-91
Testimonials, Endorsements, and Customer Reviews
88-89
Terms and Conditions
86-87
Telemarketing and Texting
84-85
Sweepstakes and Contests
82-83
Spokesperson and Influencer Agreements
78-79
Social Media, Influencers, and Endorsements
76-77
Social Media and Photo Use
74-75
Social Media
72-73
Sale and Free Claims
70-71
Proposition 65
68-69
Product Safety and Recalls
66-67
Privacy and Data Security — State Privacy Laws
62-63
Payment Processing
60-61
Online Disclosures
58-59
Negative Option and Continuity Marketing
56-57
National Advertising Division
52-53
Mitigating Class Action Exposure
50-51
Marketing Technology
48-49
Marketing to Children
46-47
Marketing FDA-Regulated Products
44-45
Made in USA Claims
42-43
Lead Generation
40-41
Interest-Based Advertising
38-39
Green Claims
36-37
Fee Disclosures
34-35
Email Marketing
32-33
Domain Names, Cybersquatting, and UDRP
30-31
Cybersecurity
28-29
Countering Negative Media
26-27
Copyright Counseling and Protection
24-25
Commercial Co-Ventures
22-23
Charitable Fundraising Platforms
20-21
Brand Protection — Counterfeits
18-19
Affiliate Marketing
16-17
Advertising Disclaimers
14-15
Advertising Claim Substantiation
12-13
Advertising Agreements
10-11
Native Advertising
54-55
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