Advertising Law Tool Kit 13th Edition 2025

Venable / 5 4 / Venable Contents 10 Advertising Agreements 12 Advertising Claim Substantiation 14 Advertising Disclaimers 16 Affiliate Marketing 18 Brand Protection — Counterfeits 20 Charitable Fundraising Platforms 22 Commercial Co-Ventures 24 Copyright Counseling and Protection 26 Countering Negative Media 28 Cybersecurity 30 Domain Names, Cybersquatting, and UDRP 32 Email Marketing 34 Fee Disclosures 36 Green Claims 38 Interest-Based Advertising 40 Lead Generation 42 Made in USA Claims 44 Marketing FDA-Regulated Products 46 Marketing to Children 48 Marketing Technology 50 Mitigating Class Action Exposure 52 National Advertising Division 54 Native Advertising 56 Negative Option and Continuity Marketing 58 Online Disclosures 60 Payment Processing 62 Privacy and Data Security — State Privacy Laws 66 Product Safety and Recalls 68 Proposition 65 70 Sale and Free Claims 72 Social Media 74 Social Media and Photo Use 76 Social Media, Influencers, and Endorsements 78 Spokesperson and Influencer Agreements 82 Sweepstakes and Contests 84 Telemarketing and Texting 86 Terms and Conditions 88 Testimonials, Endorsements, and Customer Reviews 90 Understanding False Advertising Claims 92 Website Accessibility Under the ADA and Local Laws 94 Be Prepared: Lanham Act Litigation 96 Be Prepared: State AG Inquiries 98 Be Prepared: Surviving an FTC Investigation