Advertising Law Tool Kit - Twelfth Edition | 2024

Meet Our Team	6-7
Advertising Agreements	10-11
Advertising Claim Substantiation	12-13
Advertising Disclaimers	14-15
Affiliate Marketing	16-17
Brand Protection — Counterfeits	18-19
Commercial Co-Ventures	20-21
Copyright Counseling and Protection	22-23
Countering Negative Media	24-25
Cybersecurity	26-27
Domain Names, Cybersquatting, and UDRP	28-29
Fee Disclosures	30-31
Green Claims	32-33
Interest-Based Advertising	34-35
Lead Generation	36-37
Made in USA Claims	38-39
Marketing FDA-Regulated Products	40-41
Marketing to Children	42-43
Marketing Technology	44-45
Mitigating Class Action Exposure	46-47
Native Advertising	48-49
Negative Option and Continuity Marketing	50-51
Online Disclosures	52-53
Payment Processing	54-55
Privacy and Data Security – State Privacy Laws	56-57
Product Safety and Recalls	60-61
Proposition 65	62-63
Sale and Free Claims	64-65
Social Media	66-67
Social Media and Photo Usage	68-69
Social Media, Influencers, and Endorsements	70-71
Spokesperson Agreements	72-73
Sweepstakes and Contests	76-77
Telemarketing and Texting	78-79
Terms and Conditions	80-81
Testimonials, Endorsements, and Customer Reviews	82-83
Understanding False Advertising Claims	84-85
Website Accessibility Under the ADA and Local Laws	86-87
Be Prepared: Lanham Act Litigation	88-89
Be Prepared: State AG Inquiries	90-91
Be Prepared: Surviving an FTC Investigation	92-93

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