Advertising Law Tool Kit - Twelfth Edition | 2024

Venable / 5 Contents 6 Meet Our Team 10 Advertising Agreements 12 Advertising Claim Substantiation 14 Advertising Disclaimers 16 Affiliate Marketing 18 Brand Protection — Counterfeits 20 Commercial Co-Ventures 22 Copyright Counseling and Protection 24 Countering Negative Media 26 Cybersecurity 28 Domain Names, Cybersquatting, and UDRP 30 Fee Disclosures 32 Green Claims 34 Interest-Based Advertising 36 Lead Generation 38 Made in USA Claims 40 Marketing FDA-Regulated Products 42 Marketing to Children 44 Marketing Technology 46 Mitigating Class Action Exposure 48 Native Advertising 50 Negative Option and Continuity Marketing 52 Online Disclosures 54 Payment Processing 56 Privacy and Data Security — State Privacy Laws 60 Product Safety and Recalls 62 Proposition 65 64 Sale and Free Claims 66 Social Media 68 Social Media and Photo Usage 70 Social Media, Influencers, and Endorsements 72 Spokesperson Agreements 76 Sweepstakes and Contests 78 Telemarketing and Texting 80 Terms and Conditions 82 Testimonials, Endorsements, and Customer Reviews 84 Understanding False Advertising Claims 86 Website Accessibility Under the ADA and Local Laws 88 Be Prepared: Lanham Act Litigation 90 Be Prepared: State AG Inquiries 92 Be Prepared: Surviving an FTC Investigation