Advertising Law Tool Kit - Tenth Edition | 2022

90 / Venable Be Prepared: Surviving an FTC Investigation Roger A. Colaizzi +1 202.344.8051 Leonard L. Gordon +1 212.370.6252 Alexandra Megaris +1 212.370.6210 If your advertising or marketing practices have triggered a Federal Trade Commission (FTC) investigation and you have received a civil investigative demand (CID) (i.e., administrative subpoena) or access letter, what’s next? Every situation is unique, and every strategy, heavily fact dependent. To the right are a few points to consider based on our considerable years of experience handling significant FTC matters and working with and against senior FTC officials.