Advertising Law Tool Kit - Tenth Edition | 2022

68 / Venable Spokesperson Agreements The use of celebrity and non-celebrity talent to represent your brand in marketing campaigns can build brand awareness and drive sales. Companies planning to use celebrity or non-celebrity talent to represent a brand in a marketing campaign should consider the following questions and best practices when negotiating a spokesperson agreement. Bret P. Siciliano bsiciliano@Venable.com +1 310.229.9977