Advertising Law Tool Kit - Tenth Edition | 2022

62 / Venable Sale and Free Claims Everyone loves a bargain! Calling out the value of your product, particularly if it is available as a special deal or on sale for a limited time, is often critical to gaining sales and loyalty from deal-savvy customers. And in the age of the Internet, price-comparison shopping has never been easier. The Federal Trade Commission (FTC) has issued guidance for businesses on how to make sales claims. In addition, many states have their own unique laws, making this a complicated regulatory minefield. Many state laws limit the duration of sales and require that goods be offered at a “regular” price before they go on sale. Several class actions have recently alleged deceptive sale pricing as well. Stephen R. Freeland srfreeland@Venable.com +1 202.344.4837 Leonard L. Gordon lgordon@Venable.com +1 212.370.6252