Advertising Law Tool Kit - Tenth Edition | 2022

Venable / 5 Contents 6 Meet Our Team 10 Advertising Agreements 12 Advertising Claim Substantiation 14 Advertising Disclaimers 16 Affiliate Marketing 18 Brand Protection — Counterfeits 20 Copyright Issues with Social Media 22 Commercial Co-Ventures 24 Copyright Counseling and Protection 26 Cybersecurity 28 Domain Names, Cybersquatting, and UDRP 30 Green Claims 32 Interest-Based Advertising 34 Lead Generation 36 Made in USA Claims 38 Marketing FDA-Regulated Products 40 Marketing to Children 42 Marketing Technology 44 Mitigating Class Action Exposure 46 Native Advertising 48 Negative Option and Continuity Marketing 50 Online Disclosures 52 Payment Processing 54 Privacy and Data Security - State Privacy Laws (CCPA, CPRA, CPA, and VDCPA) 58 Product Safety and Recalls 60 Proposition 65 62 Sale and Free Claims 64 Social Media 66 Social Media, Influencers, and Endorsements 68 Spokesperson Agreements 72 Sweepstakes and Contests 74 Successful Engagement with the Media 76 Telemarketing and Texting 78 Terms and Conditions 80 Testimonials and Endorsements 82 Understanding False Advertising Claims 84 Website Accessibility Under the ADA and Local Laws 86 Be Prepared: Lanham Act Litigation 88 Be Prepared: State AG Inquiries 90 Be Prepared: Surviving an FTC Investigation