Advertising Law Tool Kit - Tenth Edition | 2022

46 / Venable Advertisers seeking to integrate their brand and marketing messages with quality digital content are wrestling with when and how they need to disclose their sponsorship of so-called native advertising. Native advertising can consist of sponsored tweets, advertorials, or any advertising that weaves brand messages into the editorial content of websites. Native Advertising Leonard L. Gordon lgordon@Venable.com +1 212.370.6252 Roger A. Colaizzi rcolaizzi@Venable.com +1 202.344.8051