Advertising Law Tool Kit - Tenth Edition | 2022

Venable / 33 When engaging in IBA, consider these compliance fundamentals: • First parties should screen their vendors for DAA compliance. • First parties should check if a vendor is on the DAA Choice Page or AppChoices. • First parties should provide enhanced notice on web pages and mobile applications. • First parties should obtain consent for the collection or transfer of Precise Location Data by third parties. • Third parties should provide enhanced notice and offer an opt-out for their IBA practices. To learn more about the DAA guidelines, visit youradchoices.com/principles