Advertising Law Tool Kit - Tenth Edition | 2022

10 / Venable Advertising Agreements Meaghan H. Kent mhkent@Venable.com +1 202.344.4481 Armand J. (A.J.) Zottola ajzottola@Venable.com +1 202.344.8546 Businesses often hire advertising agencies to assist with their marketing and promotion efforts. This outsourcing model has gained popularity with the emergence of online, social media, and mobile advertising. While this approach to online advertising has many benefits, businesses must ensure that their contracts with advertising agencies contain key provisions that will mitigate certain legal risks, bearing in mind that the business itself is the party that is likely to be sued if a third party objects to the contents of the advertising. The best practices listed to the right can help businesses limit risk when outsourcing marketing campaigns. Linda J. Zirkelbach ljzirkelbach@Venable.com +1 202.344.4410