Advertising Law Tool Kit - Ninth Edition | 2021

Venable / 5 Contents 6 Meet Our Team 10 Advertising Agreements 12 Advertising Claim Substantiation 14 Advertising Disclaimers 16 Affiliate Marketing 18 Brand Protection — Counterfeits 20 California Consumer Privacy Act 22 Commercial Co-Ventures 24 Copyright Counseling and Protection 26 Cybersecurity 28 Domain Names, Cybersquatting, and UDRP 30 Green Claims 32 Interest-Based Advertising 34 Lead Generation 36 Made in USA Claims 38 Marketing FDA-Regulated Products 40 Marketing to Children 42 Marketing Technology 44 Media Diplomacy and Defense 46 Mitigating Class Action Exposure 48 Native Advertising 50 Negative Option Marketing 52 Online Disclosures 54 Payment Processing 56 Privacy and Data Security 58 Product Safety and Recalls 60 Proposition 65 62 Sale and Free Claims 64 Social Media 66 Social Media, Influencers, and Endorsements 68 Spokesperson Agreements 72 Sweepstakes and Contests 74 Telemarketing and Texting 76 Terms and Conditions 78 Testimonials and Endorsements 80 Understanding False Advertising Claims 82 Website Accessibility Under the ADA and Local Laws 84 Be Prepared: Lanham Act Litigation 86 Be Prepared: State AG Inquiries 88 Be Prepared: Surviving an FTC Investigation